What We Do

i2media ensures partner brands interact with their customers and viewership through the delivery of specifically crafted multi-platform content. i2media’s portfolio spans websites, microsites, E-books, videos, print and social media management.

Fully harnessing our expertise in the health, fitness and wellness markets, the digital team create world-class content through expert insight, analysis and know-how. i2media Group leverage our own highly targeted channels to generate strategy, leads, customers and sales funnels for our partner brands.

With almost two decades of print advertising experience, i2media Group has a health, fitness and Mixed Martial arts magazine portfolio comprising market-leading publications. We publish UK, US and Middle East editions of world-renowned brands delivering industry defining content to an array of global media partners.

We create highly engaging and well designed brand strategies and execute them across all business functions, with the capacity to improve consumer experience, competitive advantage and financial performance.

The Fighters Only World Mixed Martial Arts Awards is the most prestigious event in the sport and industry of mixed martial arts. It’s a one-of-a-kind spectacle that’s attended and supported by every fight organization, fighter, executive, journalist and celebrity fan. It’s an annual culmination of the sport as a whole and therefore offers substantial sponsorship opportunities.

Consumer behaviour is at the forefront of our strategic hub. We operate with the 5 key consumer pillars in mind;

Reinforce positive new beliefs

Shape emerging habits with new offerings

Sustain new habits, using contextual cues

Align messages to consumer mindsets

Analyze consumer beliefs and behaviours at a granular level

Loyal communities are imperative to organically back-up brands and services with value, engagement, social consensus, word of mouth and a whole host of what we call ‘trust-enforcers’.